Annual School Marketing Program

Driving Brand Trust and Admission Growth

Scroll horizontally to view the full table

Marketing Initiative	Duration (tentative)	Goals
1. Brand Positioning & Image Building	Months 1–2	Define the school’s unique value proposition Craft an authentic brand story
2. Trust Creation & Parental Engagement	Months 2–4	Build emotional connection with parents Position school as trustworthy and progressive
3. Lead Generation & Admission Drive	Months 3–6	Drive qualified inquiries Optimize admissions funnel using AI
4. Next Gen Confidence Messaging	Ongoing	Promote life-skills over academics Showcase leadership development
5. Measurement & Optimization	Ongoing	Ensure high ROI & lead quality Continuously refine via AI insights
6. Responsibility Message Integration	Ongoing	Highlight societal responsibility Build goodwill in the community

Scroll horizontally to view the full table

Category	Deliverables
SEO Optimization & Landing Page Strategy	SEO Technical Audit and Fixes Design of SEO-friendly Landing Pages Site Speed Optimization Mobile Responsiveness Enhancements Internal Linking, URL Structuring, Sitemap & Robots.txt Setup Keyword Integration on all service pages
Content Marketing (Educational & Authority Building)	10 SEO Blogs/Month – Industry-specific, Guide-based Content Keyword Optimization in Blogs Image SEO Reader-Friendly Structure (H1, H2, H3)
Social Media Marketing (Organic Growth & Engagement)	15 Static Posts/Month 4 Reels/Shorts/Month Monthly Content Calendar Festival & Compliance Dates Posts Story Polls, Q&A, Comments Engagement Hashtag Strategy
Google My Business (GMB) Optimization	GMB Profile Audit & Optimization Upload Photos, Videos, Service Descriptions Reviews Strategy + Replies Regular GMB Posts Local SEO Targeting
Paid Advertising (Performance Marketing)	Google Ads (Search, Display, Retargeting) Facebook/Instagram Lead Ads, YouTube Skippable Ads Ad Copywriting and Creatives A/B Testing – Weekly Ad Monitoring and Optimization